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Inbrovia
Campaign Guardian

Know Your Campaign Is Ready Before You Send

Campaign Guardian is the pre-send check inside Inbrovia. It scores the campaign out of 100, assigns a risk level and lists every finding with what it found, why it matters and how to fix it. Nothing is sent while a blocking issue remains.

  • Deterministic checks, identical for every campaign
  • Hard blocks enforced on the server, not just in the interface
  • Improvements with one-click fixes where possible
Campaign Guardian
94/ 100Ready
94
  • Audience
  • Sender
  • Personalization
  • Mobile
  • Links
  • Deliverability
2 improvementsRisk: LOW
What it checks

Eight categories. One answer.

Guardian runs the same checks on every campaign, from a five-line announcement to a complex personalized promotion.

Audience

Will anyone receive it? Are suppressed, bounced and complained addresses excluded? Is the exclusion rate unusually high?

Sender

Is the sending domain authenticated and ready? Is the reply-to address valid? Does the sender match the brand?

Personalization

Does every variable have a fallback? Will any recipient see an empty greeting or a wrong conditional block?

Mobile and design

Do columns stack, buttons fit and text stay readable? Is the email too heavy for mail apps to show in full?

Links

Is every link reachable, secure and pointing where its label says? Are unsubscribe and preference links present?

Accessibility

Do images have alt text? Is text contrast sufficient in light and dark mode? Are headings in order?

Deliverability

Does the volume fit your sending history? Are there spam-trigger patterns, missing plain text or a risky subject?

Compliance

Is the business address present? Is the unsubscribe option visible and working for this brand?
The report

Every finding explains itself.

Guardian never shows a bare error. Each finding has a title, a reason and a recommended fix, grouped by category and severity.

94
Ready to send
6 checks passed · 2 improvements · Risk: LOW
Ready
  • AudiencePassed
  • SenderPassed
  • PersonalizationPassed
  • MobilePassed
  • LinksPassed
  • DeliverabilityPassed
  • ImproveShorten the subject line

    Subjects over 60 characters are cut off on most phones.

  • ImproveAdd alt text to the hero image

    Recipients with images off see nothing where the offer should be.

  • Hard blocks are enforced before sending. Improvements are optional.
Severity

Three kinds of findings.

Blocking

Stops the send

No recipients, an unauthenticated sender, a missing unsubscribe link or an unsafe URL. These are fixed before Send is available, and cannot be overridden.

Warning

Needs a decision

A high exclusion rate, a volume spike or a long subject line. You can proceed, but the override is recorded with a reason and a name.

Suggestion

Makes it better

Alt text, a shorter preheader, a full-width mobile button. Optional improvements that raise the score and the campaign.

Score and risk

What the number means.

How is the score calculated?
Each passed check adds to the score; warnings and suggestions subtract a weighted amount. Blocking issues cap the score and set the risk to HIGH until they are fixed. The weights are the same for every workspace.
What does the risk level add?
Risk summarises the deliverability consequences of the findings. LOW means nothing in the campaign is likely to hurt reputation. MEDIUM means a warning deserves attention before sending. HIGH means a blocking issue remains.
Can a reviewer override a warning?
Yes, with a reason. Overrides are stored on the campaign and visible in the audit log. Blocking issues cannot be overridden by anyone.
Does Guardian use AI?
The checks are deterministic. Inbrovia AI can explain a finding in plainer language or draft a fix, but it never decides whether a campaign is ready.
Related
Inbox Lab
Preview what Guardian is checking.
Email deliverability
Sender Health and domain protection.
Guide: writing fallbacks
Pass the personalization checks every time.

Run Campaign Guardian on your next campaign.

Start free. Every campaign is checked before it can be sent.

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